LG is likely to unveil the successor to the company's V10 smartphone this September, according to a report from the company's home country of South Korea. If you recall, the V10 (shown below) was made official back in October last year.
As for the reason, the report says that an early launch will help LG better compete with its competitors that already have smartphone launches scheduled prior to October.
"If LG pushes forward its release date, it is inevitable for LG to go head to head against Apple since it is likely that iPhone 7 will be released in early September if Apple’s consistent pattern on release dates is considered," the report said.
It's worth mentioning that Samsung's upcoming smartphone - the Galaxy Note7 - is expected to launch in the beginning of August.
Courtesy to GSMarena